Let me do a little check-in with you. Would you be interested in learning about three effective marketing strategies that have worked wonders for my small business? I discovered their importance early on, and they led to some of my earliest successes.
These strategies will not only save you time and money (well, time is money, right?!), but they’ll set you up for future success.
Sound good? I thought so. Who doesn’t want to optimize their marketing efforts to grow their business?
In this post, you’ll learn the three most effective marketing strategies to achieve measurable results in a short timeframe. By reading it, you’ll save valuable resources and efficiently use your stellar content to serve you and your audience.
Let’s dive in.
1. Take a Macro Approach to Content
Do you know what most social media algorithms favour? It’s engagement and time-spent (interest) on the post, whether it be a photo with captions, blog post, or video. Generally, people consume most content within minutes, if not seconds, so the challenge becomes how to keep people on your page/website/channel longer.
This is where planning to take a macro approach to your content strategy comes into play.
We all know the value of planning. There are millions of quotes about the importance of setting plans, but one of my favourites is: “Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!” ― Brian Tracy, author and motivational speaker.
The sentiment above has proven to be so true in every project I’ve ever undertaken, and it’s no different when it comes to this blog. When I first started my blog, I chose five pillars to cover: digital marketing, branding, influencer marketing, small business marketing and parenting.
While these are all somewhat inter-related (apart from parenting), I intentionally think of them when I write my posts. Why? Because it allows me to link internally to past articles I’ve written.
Here’s an example: let’s say you are reading my post about building your following. In that article, I talk about telling your story. Because I wrote about my story in other posts and on my website (About Me), I have many opportunities to link to those posts. The more posts I can link to, the longer a visitor stays on my site. More engagement and time spent on my site means a higher ranking on the algorithm.
More importantly, it provides additional resources for my audience. Chances are if you are interested in branding, you’ll want to read about how to work with influencers that are a fit for your brand. Stories are also a big part of branding, so you also might click on my post about how to build your following (hint: it requires telling your story!)
I love providing my readers with a comprehensive look at a topic, even if they only take bits and pieces that apply to them.
Plus, you can cycle through the five pillars for your content if you struggle for blog post ideas.
The takeaway: taking a strategic, big picture approach to your content will give you opportunities to add value to your visitors and keep them on your site longer. It will also serve you to build credibility on a topic, and a library of content that your clients can’t get enough of!
Bonus: you can use content from each pillar or category as a round-up post for marketing purposes. For example, I could pull key paragraphs from these three articles and post it to Pinterest under the title “How to Up Your Writing Game” (more on the powerhouse that is Pinterest below).
2. Build an Email List
Here’s the thing: only six percent of your audience sees anything you post on social media platforms. Did you know that? That is a shockingly low number. Even lower is the average engagement rate of 2- 3 %.
Are you feeling a little churning in your stomach? All your work belabouring over stellar content for a mere six percent of your audience to see.
Don’t worry; I have better news. When someone opts to receive emails from you, the average open rate of promotional/branded emails is 20 percent. Now that sounds a bit better, right?
Even better? The average expected ROI is $42 for every $1 you spend on email marketing. Now that is insane!
But numbers aside, building your email list is a fundamental marketing practice because it allows you to speak directly to your audience in a way that endears you to them.
Apart from promotional emails, you can build relationships by being of service: offer freebies, answer questions, shell out some inspiration or motivational quotes, tell your stories of success, failure and critical learnings.
As you probably know, algorithms and apps change all the time. Entire industries and techie geniuses are continually playing catch up trying to figure out the recent changes and how to work around them.
Your email list is your own. Not as fancy, but invaluable, nonetheless. Every brand in every industry focuses on email capture and pulls out all the stops to achieve their targets. Interestingly, every successful entrepreneur I follow says they wished they started their email list sooner.
The takeaway: spend your time and energy building your email list through free offers, contests, giveaways, or any other strategy that suits your business. It will serve you for as long as you run your business, and you have total control over it.
3. Value of Pinterest
When you think of Pinterest, what comes to mind? Street style, recipes, and home organization systems? Honestly, before I discovered the wonder of Pinterest for my business, I was guilty of that thinking. But, let me tell you, I was so wrong.
Pinterest is the number one driver of traffic to my site and how my clients and followers learn about me. Hands down, it is one of the most effective marketing strategies out there for small business owners.
I’ll put my money where my mouth is. The post below garnered over twenty thousand views on Pinterest. On Instagram? 216. Now that number is embarrassing. But it leads me to another point. I’ve pinned only 25 posts to Pinterest and have 19 thousand monthly viewers. Need I say more?
Instagram operates differently than Pinterest, which functions as a search engine. However, regardless of the technology, Pinterest is winning my marketing resources hands down.
I encourage you to check it out.
These Three Effective Marketing Strategies Are Worth Your Time
These marketing strategies have helped me to grow my brand awareness, credibility and sales. I promise, you’ll see measurable differences in a shorter amount of time than you might project.
Are you on Pinterest? If so, send me an email and let me know where I can follow you!