Copywriter and marketing strategist Laura Gatsos Young stands in front of a fireplace

Build a Community of Brand Evangelists: Podcast Interview

Belong to Your Customer

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I'm an experienced conversion copywriter and marketer. Here I share what I've learned working with global luxury brands, founders and small business owners. Rallying cry: Belong to Your Customers.

I'm Laura
hey there

How can you build a community of brand evangelists that love your company as much as you do?

After all, your customers don’t need another thing; instead, they want to feel a part of something

So what if you built your sales and marketing strategy around your customers so that you’ve developed an engaged, lifelong community?

I was thrilled to join Brad Powell on The Standout Business Show podcast to discuss how to create a loyal group of brand evangelists and cheerleaders.

Listen or watch the full episode here.

When You Listen, You’ll Learn:

  • Why simple data collection from surveys isn’t enough
  • How to extract more meaningful information from customer interactions
  • How to craft the perfect questions to unearth your customers’ real needs and desires
  • Why it’s so important to position them as the hero of your brand narrative

We also discussed the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer’s world.

Are you ready to reshape your approach to customer engagement?

Tune in to listen as I share how you can connect with your audience so they engage more, buy more, and spread your message happily.

More Resources on Building a Community of Brand Evangelists

Belong to Your Customer is my rallying cry and how I run my business.

After working for global luxury brands and small, founder-run start-ups, I can attest to the power of taking a customer-centric approach to everything – from your copy to your offers to your customer service.

If you want to learn more about how to implement simple yet powerful tactics to connect with your customer and serve them based on their needs and unstated wants, click here to read a comprehensive blog post on the topic.

You can also download my free guide – How to Belong to Your Customer – here.

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I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 15 years.

When you hire me, you benefit from my experience working with the the best marketing minds in the game (Tom Ford, Christian Louboutin, Michael Kors), because I've learned all I know from working with them.

If you're looking for a seasoned copywriter to capture your voice and the attention of your audience, you've discovered the numbers-obsessed, detail-possessed copywriter you need.

Hi, I'm Laura.
Your new trusted copywriter & marketing strategist.

Former luxury goods pr director, mama, coffee-obsessed lover of the longread

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