Copywriter Laura Gatsos Young talks to The Standout Business Show about how to Belong to Your Customer

Newsletter Archive – September 21, 2023

Belong to Your Customer

Gimme that

The next best thing to "your order has shipped" in your inbox

yes, send ANOTHER email.

Making sense of an ever-changing landscape.

Navigating Entrepreneurship and "The Toddlers"

Go one step further with your copy.

TOp categories

I'm an experienced conversion copywriter and marketer. Here I share what I've learned working with global luxury brands, founders and small business owners. Rallying cry: Belong to Your Customers.

I'm Laura
hey there

As a writer, the last place I ever want to be is in front of the camera.

In my PR days, I was more than happy to wear all black and settle into the background on red carpets and junkets. That’s why I find our social media world so jarring.

Recently, I was invited to share my ideas about how to belong to your customer as a business on The Standout Business Show podcast, and the episode just went live – listen or watch it here.

I love speaking with people, so I was all good to go … until the host, Brad Powell, told me it would be recorded live on LinkedIn. Cue the sheer TERROR.

If you find one of the most challenging parts of running a business is putting yourself out there, I’m with you!

But I believe in my message and know the impact it can have on businesses, so I persevered.

When you listen, you’ll learn how to connect with your audience so they engage more, buy more, and spread your message happily. I offer simple yet effective tactics you can implement right away to get to know your customers better and use that information to write copy

Brad also has an incredible service where he helps business owners become more visible with video content. Give him an hour, and he gives you a month’s (or more) video content.

Brad told me that less than 1% of LinkedIn members use video, meaning there’s a huge opportunity.

Baby steps for me.

Have a great week,


Don’t miss the next one! Subscribe to get my newsletter delivered to your inbox weekly here.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Learn more

I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 15 years.

When you hire me, you benefit from my experience working with the the best marketing minds in the game (Tom Ford, Christian Louboutin, Michael Kors), because I've learned all I know from working with them.

If you're looking for a seasoned copywriter to capture your voice and the attention of your audience, you've discovered the numbers-obsessed, detail-possessed copywriter you need.

Hi, I'm Laura.
Your new trusted copywriter & marketing strategist.

Former luxury goods pr director, mama, coffee-obsessed lover of the longread

Learn how to write great emails by reading them. I pop into your inbox weekly with stories, insight and actionable tips to inspire.

"Your newsletters are a delight to read. I open them the minute I see your name in my inbox."

© Laura Gatsos Young 2021. All rights reserved. | Legal | Design by TONIC