When it comes to sales versus marketing in your business, which one leads? I’ve noticed that, in many of the companies I’ve worked with, marketing and sales teams operate in silos. The marketing team focuses on the ‘fun’ stuff: events, social media, influencer partnerships, advertising and brand image. The sales team focuses on converting leads […]
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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.
I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 15 years.
When you hire me, you benefit from my experience working with the the best marketing minds in the game (Tom Ford, Christian Louboutin, Michael Kors), because I've learned all I know from working with them.
If you're looking for a seasoned copywriter to capture your voice and the attention of your audience, you've discovered the numbers-obsessed, detail-possessed copywriter you need.
Former luxury goods pr director, mama, coffee-obsessed lover of the longread
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You're a leader in your industry, and you want a copywriter who compels your audience to sit up and take notice. You have a legacy to write ... you just need the writer.
Like my style? Want tips from the leading marketing minds in the business? Love intel that informs and entertains? You need to be on the list.
"Laura, your emails come into my inbox, and I immediately open them. Why? Because I know I'll be happier, smarter and inspired by the end. Write me more."
Email is more powerful than your social media channels. How much more powerful? For every $1 spent on email marketing, you could make $55. Learn more here.
Instagram captions can be a joy to write. They make people want to save, share and comment. In this guide, I give you all the secrets to writing captions that convert. GRAB IT HERE!