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What’s in a name? For memorable product names, the answer is everything. A great product name and description can mean the difference between a bestseller and something that barely gets noticed. Remember the indelible “Balm Dotcom” (Glossier)? How about “Pillow Talk” (Charlotte Tilbury)? “Orgasm” (Nars) or “Better Than Sex Mascara?” (Too Faced)? Ok, I see […]
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