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When it comes to sales versus marketing in your business, which one leads? I’ve noticed that, in many of the companies I’ve worked with, marketing and sales teams operate in silos.  The marketing team focuses on the ‘fun’ stuff: events, social media, influencer partnerships, advertising and brand image.  The sales team focuses on converting leads […]

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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.

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