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As a business owner operating in the online world, you know that a solid email marketing sales strategy is a MUST when it comes to selling. There’s no better return on investment than your email list ($53 for every 1$ spent), which is bananas! But so often, I see clients and other copywriters approaching sales […]

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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.

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Former luxury goods pr director, mama, coffee-obsessed lover of the longread

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Email is more powerful than your social media channels. How much more powerful? For every $1 spent on email marketing, you could make $55.  Learn more here.

Are you emailing your VIPs aka your clients?

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