How to Repurpose Content and Work Smarter

When I meet my clients, I ask them: how do you feel about creating content? Most of them say they love coming up with ideas and choosing images, but they feel pressure to keep creating. In other words, they feel like a hamster on a wheel. When I ask them how they are promoting theirContinue reading “How to Repurpose Content and Work Smarter”

How to Create a Valuable Free Offer to Increase Subscribers

Do you agree that email address pop-ups are annoying without offering anything in return? We’ve all encountered them when browsing the internet, and most likely clicked away at the first opportunity. However, occasionally you’ve handed over the goods. Here’s why: the valuable free offer speaks to what you are looking to buy/achieve/learn about in yourContinue reading “How to Create a Valuable Free Offer to Increase Subscribers”

How To Choose The Best Email Service Provider for Your Business

You’ve decided to start your email list – congratulations! If this season of economic uncertainty has taught us anything, we have to safeguard our audience in all the ways we can. Your next step: figuring out how to choose an email service provider that best suits your needs.  I have to tell you; I’m allContinue reading “How To Choose The Best Email Service Provider for Your Business”

Why You Need to Focus on Building Your Email List

OK, I mean business with this post. As in actual dollars, sales, ROI, however you want to think about it because I’m going to talk about email marketing. And nothing leads to sales like the good old fashioned (but make it personal, innovative and smart) email.  If you focus all your precious time, energy andContinue reading “Why You Need to Focus on Building Your Email List”

How to Write Blog Posts Faster

UGH, your calendar alert just notified you that it’s that dreadful time of the week/month/quarter(eek!) when you’re due to write the next blog post. You scheduled it in your calendar, which means you have time to do it, but it’s just that it takes so long, and it’s so frustrating. If only you could figure out howContinue reading “How to Write Blog Posts Faster”

3 Effective Marketing Strategies You Need to be Using

Let me do a little check-in with you. Would you be interested in learning about three effective marketing strategies that have worked wonders for my small business? I discovered their importance early on, and they led to some of my earliest successes. These strategies will not only save you time and money (well, time isContinue reading “3 Effective Marketing Strategies You Need to be Using”

How To Choose the Best Influencer For Your Brand

Are you wondering how to go about partnering with the best influencer for your brand? While influencers have the potential to expose your company to a new audience, drive traffic and boost sales, successful collaborations require a strategic approach. There are a whole host of things to consider before you go down the influencer road.Continue reading “How To Choose the Best Influencer For Your Brand”

3 Proven Ways to Build Your Following

When I started my business, I read hundreds of articles about how to build my following. As a longtime marketer, I knew what I needed to do. Still, somehow when it came to writing and marketing my services, I sat paralyzed, staring at a blinking cursor. In the end, I launched my website and socialContinue reading “3 Proven Ways to Build Your Following”

5 Free Powerful Writing Tools Every New Writer Will Love

Do you find yourself constantly battling to nail down that headline or strike just the right tone? Me, too. But after scouring the internet and trying out many apps, I’ve found five free powerful writing tools that improve the quality of my work every time. I use these apps every day to plan, write, andContinue reading “5 Free Powerful Writing Tools Every New Writer Will Love”

How to Use Your Blog Content For Client Loyalty (Especially in Tough Times)

Are you unsure about how your blog content can help reassure customers as the Covid-19 restrictions lift? As a business owner, you’re asking yourself: Will my customers come back right away?Will my products have the same appeal?What fears will people have when in a public space? If these thoughts are running through your mind, knowContinue reading “How to Use Your Blog Content For Client Loyalty (Especially in Tough Times)”