How To Pitch Profile Stories Journalists Will Want to Write

Do you have a secret or maybe not-so-secret desire to add one of those “as seen in Forbes, The New York Times, Entrepreneur” icons to your website? These are lofty public relations goals, to be sure. In a time where social media channels dominate, you’re smart to recognize the value of this type of marketing.Continue reading “How To Pitch Profile Stories Journalists Will Want to Write”

How To Choose the Best Influencer For Your Brand

Are you wondering how to go about partnering with the best influencer for your brand? While influencers have the potential to expose your company to a new audience, drive traffic and boost sales, successful collaborations require a strategic approach. There are a whole host of things to consider before you go down the influencer road.Continue reading “How To Choose the Best Influencer For Your Brand”

3 Proven Ways to Build Your Following

When I started my business, I read hundreds of articles about how to build my following. As a longtime marketer, I knew what I needed to do. Still, somehow when it came to writing and marketing my services, I sat paralyzed, staring at a blinking cursor. In the end, I launched my website and socialContinue reading “3 Proven Ways to Build Your Following”