Welcome to my blog!
If we haven’t met yet, my name is Laura, and I am behind the words of this blog. I’m so glad you’re here! Here are a few things you need to know: 1. I LOVE writing and sharing how to write effectively. 2. I’m obsessed with digital marketing. 3. I left the glitz and glam of the fashion world to find my professional purpose, which is to help fellow content writers, entrepreneurs and bloggers like me reach their goals.
So, on these pages, you’ll find actionable content writing and marketing tips and insights for busy entrepreneurs and bloggers. I’m here to serve, so I’m giving you the honest goods as to what has worked for my content writing business and what hasn’t.
MOST POPULAR POSTS
Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what gives? Check out the full post at sheownsit.com.
When I meet my clients, I ask them: how do you feel about creating content? Most of them say they love coming up with ideas and choosing images, but they feel pressure to keep creating. In other words, they feel like a hamster on a wheel. When I ask them how they are promoting theirContinue reading “How to Repurpose Content and Work Smarter”
Do you agree that email address pop-ups are annoying without offering anything in return? We’ve all encountered them when browsing the internet, and most likely clicked away at the first opportunity. However, occasionally you’ve handed over the goods. Here’s why: the valuable free offer speaks to what you are looking to buy/achieve/learn about in yourContinue reading “How to Create a Valuable Free Offer to Increase Subscribers”
You’ve decided to start your email list – congratulations! If this season of economic uncertainty has taught us anything, we have to safeguard our audience in all the ways we can. Your next step: figuring out how to choose an email service provider that best suits your needs. I have to tell you; I’m allContinue reading “How To Choose The Best Email Service Provider for Your Business”
OK, I mean business with this post. As in actual dollars, sales, ROI, however you want to think about it because I’m going to talk about email marketing. And nothing leads to sales like the good old fashioned (but make it personal, innovative and smart) email. If you focus all your precious time, energy andContinue reading “Why You Need to Focus on Building Your Email List”
UGH, your calendar alert just notified you that it’s that dreadful time of the week/month/quarter(eek!) when you’re due to write the next blog post. You scheduled it in your calendar, which means you have time to do it, but it’s just that it takes so long, and it’s so frustrating. If only you could figure out howContinue reading “How to Write Blog Posts Faster”
Let me know if you’re with me on this: entrepreneurship is equal parts bursting-at-the-seams exciting and downright terrifying. I see you nodding your head. I know you agree because we’re in the same boat. My emotions can go from delighted to dejected in all of five minutes. In the first months of starting my business,Continue reading “3 Business Secrets That Will Set Every Entrepreneur Free”
Confession: I have a very embarrassing story to tell about a situation early in my career. In retrospect, it was an absolute gift, but at the time, I felt about this small. In this role, my team reported to the head office in New York. One day, the VP asked my boss to find outContinue reading “Why You Need to be Resourceful”
Do you have a secret or maybe not-so-secret desire to add one of those “as seen in Forbes, The New York Times, Entrepreneur” icons to your website? These are lofty public relations goals, to be sure. In a time where social media channels dominate, you’re smart to recognize the value of this type of marketing.Continue reading “How To Pitch Profile Stories Journalists Will Want to Write”
I’m not sure how you landed here, but you’ve discovered a growing resource library chock-full of content writing and marketing tips, a place to connect and a hub for entrepreneurs like me to learn, share ideas, and find inspiration!
If these topics speak to you, you’re in the right place:
- content writing
- digital marketing
- building your following (social media, email lists, etc.)
- public relations (how can I not?!)
- entrepreneurship / mompreneurship
Are you interested in getting more traffic to your blog posts?
These posts will help you out:
I have to admit …
When I started my content writing business, I felt overwhelmed. I sat in front of my laptop in a panic, thinking about how much work there was to do. Instagram, Facebook, Pinterest, LinkedIn, sales funnels, email lists … the checklist seemed to go on forever.
Add to that the millions of pages of freelance writing advice and cue the information overload.
But eventually, I found a select group of female mentors who spoke to my hopes, fears and business goals.
I hope I can be one for you, too.
Let’s get it!