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A compelling headline – on a landing page, website, social media post – anywhere you’re marketing your business – is the most critical asset for capturing attention.  So it has to be good.  It has to speak to your audience directly, taking into account the emotion it stirs up, the benefits it promises, and the […]

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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.

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I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 15 years.

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Former luxury goods pr director, mama, coffee-obsessed lover of the longread

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