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The concept of “belonging to your customer” might seem unusual, especially in sales, but it is fundamental to successful marketing. When I introduce this idea to clients, I ask them to think about their favorite brands and what they love about them. Common responses include great marketing, always having what they need, delivering on promises, […]
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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.
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Former luxury goods pr director, coffee-obsessed, lover of the longread
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