We help DTC & B2C brands like yours sell more with strategic, high-converting copy. We can help you, too.
struggling to turn Interest into sales?
Weak copy might be why.
Landing Pages
Paid Ads
Sales Pages
Email Marketing
If your sales are disappointing—or your campaigns feel flat—chances are, your copy isn’t pulling its weight.
Run-of-the-mill, just-ship-it copy might sound fine on the surface. But chances are it's vague, forgettable and fails to persuade the right people to buy.
Maybe it’s trying to say too much.
Maybe it prioritizes cleverness over conversion.
Maybe it just isn’t speaking to the right customer.
Or maybe you need a new perspective.
The difference between just okay and powerfully converting copy often lives in strategy and nuance.
With strategic messaging, customer insight, and proven frameworks, you can increase sales and make every marketing dollar count.
You don’t need to be a copy expert to know it's not working...
We're conversion copywriters with decades of DTC and B2C marketing experience helping brands turn underperforming copy into a serious sales driver.
From landing pages and sales emails to paid ads and product descriptions, we write with one goal in mind: conversion.
That means pairing clear messaging with real customer insight, proven copywriting formulas, and no fluff.
We’ve worked with global teams and growing startups for over 15 years.
What ties them together?
The need for copy that doesn't just sound good, but sells.
If your copy isn’t producing sales, we can help you fix that—with strategy, customer-centric copy and testing, so you have measurable results.
The Right Words Can Drive Double-Digit Growth
48.9%
Conversion rate on landing page for new app trial sign-ups
2.05%
Average click-through rate on lead generation ads on Meta
63.2%
Open rate on free-to-paid email sequence for financial services app for women
50%
Increase in sales for online event
We’ve helped clients across fashion, beauty, wellness, finance, and tech deliver campaigns that not only hit targets but outperformed expectations. For one e-commerce brand, a launch sequence doubled sales over last quarter.
For a financial services client, website and email copy lifted conversions by more than 40%. For a wellness brand, optimized funnel messaging cut their cost per acquisition in half.
These results didn’t happen by chance—they came from research-backed, conversion (and customer!) focused copy designed to sell.
Let's Talk Results
Hear From Our Clients
Danielle Caesar-Gordon - TikTok, Ex-Google EMEA
She shows a real passion for her work and I'm always impressed by Laura's work ethic, positive attitude and drive for excellence.
Megan Van Groll, Principal, Evoke & Engage
The conversion rates were extremely high. Laura nailed the consumer-level articulation of each value proposition. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters...
Hadar Shemesh - Founder, Accent's Way
With her help, we exceeded our launch sales goals - it was our biggest launch to date!
Our clients loved working with Laura, and so did we. If you’re looking for a copywriter who’s reliable, responsive, and truly invested in doing great work, Laura is it.
Colette Baron-Reid -Founder
Karen McCall, Founder, MoneyGrit. App
I’ve never worked with a copywriter who cared as much as Laura. She not only helps us triple our sales goals, but she also gives me peace of mind.
Licia Morelli, Creative Director, Morelli Writers
Nori Canali, Buyer, LVMH
Laura is smart, reliable, experienced and someone you absolutely want on your team and in your court. She takes the time to thoroughly understand a client's needs, and has processes for finding the right information and running projects that are second to none.
Laura has wide-ranging experience and is a very agile learner. If she ever has a gap in knowledge, she'll find answers and solutions.
She also has the depth of knowledge to be able to guide a project and advise on best strategies for the outcomes a company is after. So many marketers and writers are adept at showing up and completing and assignment. Laura goes ways beyond that in that she has the ability to craft high level strategy and then execute on deliverables.
That's an uncommon sophistication and another reason she's a great choice for any company smart enough to trust the provider to steer them over time (and in my experience, when you have someone like that, you can get the results you're after, while focusing on what you do best). <-- win-win of the best sort.
Amy Posner, President and CEO @AR Posner Enterprises Inc
Amy Posner, President and CEO @AR Posner Enterprises Inc
Amy Posner, President and CEO @AR Posner Enterprises Inc
Laura has written countless sales pages, emails and landing pages, and our results have been stellar.
The conversion rates were extremely high. Laura nailed the consumer-level articulation of each value proposition. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters...
Megan Van Groll, Principal, Evoke & Engage
Hadar Shemesh, Accent's Way
Laura does her research, she looks at the numbers and she's a good writer. But what's most impressive is she has a gut instinct for what proves to be seriously good copy.
Laura's extensive experience, having worked in both the corporate world and with entrepreneurs, is a testament to her versatility. This unique blend of backgrounds equips her with a multifaceted understanding that few consultants can offer. It's like having the best of both worlds at your disposal.
Dr. Marie-Helene Pelletier, PhD, Keynote Speaker, Author
PORTFOLIO SNAPSHOT
• Achieved a conversion rate up to 65%, with top-performing prototypes consistently above 40–50% (industry average for digital lead gen is 2–10%)
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
The
RESULTS
We partnered with a start-up wellness app to test five value propositions and copy across landing pages and paid ads. The goal was to identify the controls and drive sign-ups for the forthcoming app.
Project Overview
Project Overview
Value Prop Testing
Paid Ads
Landing Pages
wellness app
portfolio
A snapshot of our work
• Achieved a conversion rate up to 65%, with top-performing prototypes consistently above 40–50% (industry average for digital lead gen is 2–10%)
• Delivered cost per lead as low as $2, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
• Delivered cost per lead as low as $2, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
The
RESULTS
We partnered with a start-up wellness app to test five value propositions and copy across landing pages and paid ads. The goal was to identify the controls and drive sign-ups for the forthcoming app.
Sunny social wellness app
PROJECT OVERVIEW
• Achieved a conversion rate up to 65%, with top-performing prototypes consistently above 40–50% (industry average for digital lead gen is 2–10%)
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
The
RESULTS
We partnered with a start-up wellness app to test five value propositions and copy across landing pages and paid ads. The goal was to identify the controls and drive sign-ups for the forthcoming app.
Project Overview
Project Overview
Value Prop Testing
Paid Ads
Landing Pages
wellness app
portfolio
A snapshot of our work
Colette Baron-Reid
Project Overview
Partnered with Colette Baron-Reid and her marketing team for over two years, creating conversion copy for product launches, paid and lead-gen offers, live events, membership campaigns, and high-ticket programs.
• Every project and campaign consistently exceeded the brand’s previous copywriting benchmarks, delivering measurable improvement in leads, signups, and sales
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house
the
results
Project Overview
We collaborated on the website strategy and copywriting
for Dr. Marie-Helene Pelletier, PhD, author, speaker and psychologist. We went on to work together on email sequences, landing pages and content marketing.
the
results
"Laura has a remarkable talent for understanding goals and strategies, but what truly sets her apart is her adaptability. She took the time to comprehend my unique needs and tailored her expertise to fit them perfectly.
One of Laura's standout qualities is her unwavering commitment to strategic thinking. She meticulously considers how each decision will impact the broader business landscape, ensuring that every step taken is not only well-informed but also geared toward long-term success. Her strategic insights have been invaluable to me.
What I appreciate most about Laura's services is her ability to deliver concise, actionable plans. She provides a lean, no-nonsense roadmap for achieving your goals within the next six months. No unnecessary fluff, just clear and effective guidance.
Laura's extensive experience, having worked in both the corporate world and with entrepreneurs, is a testament to her versatility. This unique blend of backgrounds equips her with a multifaceted understanding that few consultants can offer. It's like having the best of both worlds at your disposal." - MH Pelletier
Dr. Marie-helene pelletier, phd
• Every project and campaign consistently exceeded the brand’s previous copywriting benchmarks, delivering measurable improvement in leads, signups, and sales
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
The
RESULTS
For two years, we were the in-house copywriters, working alongside the marketing team. We wrote all customer-facing copy including, sales pages, marketing emails, landing pages, paid ads, and social media captions.
Project Overview
COLETTE BARON-REID
• Every project and campaign consistently exceeded the brand’s previous copywriting benchmarks, delivering measurable improvement in leads, signups, and sales
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
The
RESULTS
For two years, we were the in-house copywriters, working alongside the marketing team. We wrote all customer-facing copy including, sales pages, marketing emails, landing pages, paid ads, and social media captions.
Project Overview
COLETTE BARON-REID
Project Overview
Hadar Shemesh of Accent's Way hired us to rewrite her sales page and her sales email sequence. We went on to work with her on retainer for her ongoing conversion copywriting needs.
the
results
"Laura gave me the freedom to focus on what mattered during my launch.
She wrote emails that were captivating and included stories that got people reading to the end.
Laura ‘got’ me. Every time we spoke, her research came through and I trusted her more and more for copy in my business.
She understood everything I wanted to say and found the right way to write it.
With her help, we exceeded our launch goals - it was our biggest launch to date!" - Hadar Shemesh, Founder
Accent's way
• Every project and campaign consistently exceeded the brand’s previous copywriting benchmarks, delivering measurable improvement in leads, signups, and sales
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
The
RESULTS
For two years, we were the in-house copywriters, working alongside the marketing team. We wrote all customer-facing copy including, sales pages, marketing emails, landing pages, paid ads, and social media captions.
Project Overview
COLETTE BARON-REID
• Every project and campaign consistently exceeded the brand’s previous copywriting benchmarks, delivering measurable improvement in leads, signups, and sales
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
• Delivered messaging frameworks and launch strategies that set new performance standards and helped fuel ongoing business growth.
• Adapted copy for multiple offers and audiences, supporting the brand’s expansion and elevating engagement at every stage.
• Copywriting contributed to sales numbers that eventually saw the company purchased by a multi-national publishing house.
The
RESULTS
For two years, we were the in-house copywriters, working alongside the marketing team. We wrote all customer-facing copy including, sales pages, marketing emails, landing pages, paid ads, and social media captions.
Project Overview
COLETTE BARON-REID
our process
1
Discuss:
Give us the goods on your needs, “leaks,” and goals. Let’s see if we’re a fit.
2
Discovery:
Share the goods. Your customer research is a great starting point. We’ll assess whether we have what we need to write the copy YOU need.
3
Data Deep-Dive:
We’ll analyze the data and Voice of Customer to pull out the critical information that moves the needle.
4
Develop:
We dial it in and develop the draft.
5
Deliver:
You get the copy and give us your feedback.
6
Determine:
With the final, polished draft, we start testing and optimizing.
You shouldn't have to lose strong leads because of weak copy.
Let's get your sales back on track.