This is the ultimate guide for personality brands who want to write copy that converts browsers into buyers.
Whether you're revamping your copy or hiring a copywriter, you need to know what's in this guide so you can be confident that your site checks all the boxes.
• what you need to say and how to say it so you can turn browsers into buyers
• the words that make all the difference so visitors outlast the average 8 seconds (yes, that's a stat)
• the magic words so many business owners neglect to include
• how to write your About page, so it doesn't repel your prospects
• 27 questions to ask of your website before you hit publish
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