I'm a sales copywriter and public relations & marketing strategist.
My work is guided by research, data, creativity and a strategic plan driven by sales.
hI, I'M LAURA
And it starts with your customer.
After two decades in the marketing business, I know if you subscribe to the idea that you Belong to Your Customer and build your sales and marketing strategy around them (not your product), you'll experience the benefits of building an engaged, lifelong community of customers that buy.
Customers don't need another thing; instead, they want to feel a part of something -- an expression of who they are and what they stand for.
When they can see themselves, and their values reflected in the words a company uses to reach them, it leads to traction, engagement and evangelism.
CLICK HERE TO SEE CLIENT RESULTS.
There's so much to good copy that SELLS.
I started my career in Public Relations in an agency environment (3 agencies, 2 continents, and the world's most sought-after brands), and ended my corporate career as PR Director for Michael Kors Canada.
In 2018, I launched my copywriting and marketing consulting service and then evolved into offering both services to my clients.
The through-line in my career has been writing to incite target audiences to action.
Building on my work experience, ongoing learning and fascination with how people behave, believe and think, I've developed a process for marketing and copywriting that puts your customer first.
CUSTOMER-CENTRIC COPY, PUBLIC RELATIONS & MARKETING STRATEGY
COPY THAT RESONATES WITH YOUR IDEAL CLIENT BECAUSE I DO MY RESEARCH.
COPY THAT SOUNDS LIKE YOU, BUT MORE LIKE YOUR CLIENT -- BECAUSE THAT'S WHAT SELLS.
A COMMITMENT TO GETTING IT EXACTLY AS YOU WANT IT.
A COPYWRITER & STRATEGIST INVESTED IN YOUR SUCCESS.
A TRUSTED PARTNER.
WHAT YOU CAN EXPECT WHEN YOU WORK WITH ME:
ONGOING EDUCATION:
Courses & Masterminds:
- Sam Woods, The AI Copywriting Workshops
- Copy School, Master of AI Copy
- Expert Up Club
- Copy School (Copyhackers)
- The Marketing Seminar (Seth Godin)
- Legacy Mastermind
- Scale Society
- Email Stars
- Course Launch Copy Kit
- List Builder's Society
- Copy Cure
- Inbox Hero and Story Hero
- Sell the Strategy Intensive
- 3 Word Rebellion Messaging Strategy
- Offer Cure
- Funnel Rx
- In Practise
- Copy Caboose
- This is Marketing, Seth Godin
- You've Got 00:00:08 Seconds, Paul Hellman
- All Marketers Tell Stories, Seth Godin
- Marketing, A Love Story, Bernadette Jiwa
- Ogilvy on Advertising, David Ogilvy
- Creating Customer Evangelists, Jackie Huba & Ben McConnell
- Fascinate, Sally Hogshead
- Zig Ziglar's Secrets of Closing the Sale
- Enchantment, Guy Kawasaki
- Fanocracy, David Meerman Scott
- Value as a Service, Rob Bernshteyn
- How Customers Think, Gerald Zaltman
- Built to Last, Jim Collins, Jerry I. Porras
- Everybody Writes, Ann Handley
- Bird By Bird, Ann Lamott
- How To Write Copy That Sells, Ray Edwards
- The Copywriter's Handbook, Robert Bly
- In Practise, Seth Godin
- HubSpot
- Campaign Monitor
- Forbes.com
- Harvard Business Review
- Copyhackers.com
- Marketingprofs.com
Reference Materials:
Integrity | Honesty
Accountability | Boldness | Respect
Commitment | Exemplary Service
CORE VALUES
Talking strategy,
words that sell,
creative emails,
building relationships - with you and your clients
I'm ALL ABOUT
My mission is to bring passion, integrity and expertise to everything I do. I am committed to learning, growing and succeeding on behalf of my clients, myself, and society-at-large. I believe in the collective power to make change,
one customer at a time.
My motto? Go one step further.
SCHEDULE A CONSULT
I would love to hear about your business, your goals, and your copy needs. Let's schedule a 30-minute call to discover how I can support you.
LET'S TALK NEXT STEPS
LIKE MY STYLE?
