I'm a sales copywriter and marketing strategist.
My work is guided by research, data, creativity and a strategic plan driven by sales.
hI, I'M LAURA
But it starts with your customer.
I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 18 years.
I believe that if you subscribe to the idea that you Belong to Your Customer and build your sales and marketing strategy around them (not your product), you'll experience the benefits of building an engaged, lifelong community of customers that buy.
Customers don't need another thing.
They're looking to become a part of something - an expression of who they are and what they stand for.
When they can see themselves, their values and their worldview reflected in the words a company uses to reach them, it leads to traction, engagement and evangelism.
There's so much to good copy that SELLS.
I've helped businesses:
- increase their email open rates by 45%, and click through rates by 18%, year over year
- generate $42,500 from a single sales email
- achieve sales email open rates in the window of 68-72% on hot lists
- enjoy click-through rates of 22% - 75%
- sales pages converting at 30-50% on cold/warm traffic
I've come up working for some SERIOUS bosses, and I know what it means to provide clients with an unparalleled level of service ...
go one step furthER.
IT'S The approach I take to every client project and the numbers tell the story:
CUSTOMER-CENTRIC COPY & MARKETING STRATEGY
COPY THAT RESONATES WITH YOUR IDEAL CLIENT BECAUSE I DO MY RESEARCH.
COPY THAT SOUNDS LIKE YOU, BUT MORE LIKE YOUR CLIENT -- BECAUSE THAT'S WHAT SELLS.
A COMMITMENT TO GETTING IT EXACTLY AS YOU WANT IT.
A COPYWRITER & STRATEGIST INVESTED IN YOUR SUCCESS.
A TRUSTED PARTNER.
This is what you can expect when you work with me ...
ONGOING EDUCATION:
Courses & Masterminds:
- Copy School (Copyhackers)
- The Marketing Seminar (Seth Godin)
- Legacy Mastermind
- Scale Society
- Email Stars
- Course Launch Copy Kit
- List Builder's Society
- Copy Cure
- Inbox Hero and Story Hero
- Sell the Strategy Intensive
- 3 Word Rebellion Messaging Strategy
- Offer Cure
- Funnel Rx
- In Practise
- Copy Caboose
- This is Marketing, Seth Godin
- You've Got 00:00:08 Seconds, Paul Hellman
- All Marketers Tell Stories, Seth Godin
- Marketing, A Love Story, Bernadette Jiwa
- Ogilvy on Advertising, David Ogilvy
- Creating Customer Evangelists, Jackie Huba & Ben McConnell
- Fascinate, Sally Hogshead
- Zig Ziglar's Secrets of Closing the Sale
- How Customers Think, Gerald Zaltman
- Built to Last, Jim Collins, Jerry I. Porras
- Everybody Writes, Ann Handley
- Bird By Bird, Ann Lamott
- How To Write Copy That Sells, Ray Edwards
- The Copywriter's Handbook, Robert Bly
- In Practise, Seth Godin
- HubSpot
- Campaign Monitor
- Forbes.com
- Harvard Business Review
- Copyhackers.com
- Marketingprofs.com
Reference Materials:
Integrity | Honesty
Accountability | Boldness | Respect
Commitment | Exemplary Service
CORE VALUES
Talking strategy,
words that sell,
creative emails,
building relationships - with you and your clients
I'm ALL ABOUT
My mission is to bring passion, integrity and expertise to everything I do. I am committed to learning, growing and succeeding on behalf of my clients, myself, and society-at-large. I believe in the collective power to make change,
one customer at a time.
My motto? Go one step further.
SCHEDULE A CONSULT
I would love to hear about your business, your goals, and your copy needs. Let's schedule a 30-minute call to discover how I can support you.
LET'S TALK NEXT STEPS
LIKE MY STYLE?
