Do you understand what drives your clients' buying decisions?

I'm a sales copywriter and comms strategist. My work is guided by research, data, creativity and a strategic plan driven by sales.

And it starts with your customer.

After two decades in the B2C marketing business, I know if you subscribe to the idea that you Belong to Your Customer and build your sales and marketing strategy around them (not your product), you'll experience the benefits of building an engaged, lifelong community of customers that buy.

Customers don't need another thing; instead, they want to feel a part of something -- an expression of who they are and what they stand for.

When they can see themselves, and their values reflected in the words a company uses to reach them, it leads to traction, engagement and evangelism.

CLICK HERE TO SEE CLIENT RESULTS.

There's so much to good copy that SELLS.

I started my career logging long hours at PR agencies and marketing consultancies in North America and the Middle East, and exited my corporate career as PR Director for Michael Kors Canada.

In 2018, I launched my copywriting and marketing consulting service and then evolved into offering both services to my clients.

The through-line in my work has been writing to incite target audiences to action with on-brand messaging.

Experience

CUSTOMER-CENTRIC COPY & MARKETING STRATEGY THAT SUPPORTS SALES.

COPY THAT RESONATES WITH YOUR IDEAL CLIENT BECAUSE I DO MY RESEARCH.

COPY THAT SOUNDS LIKE YOU, BUT MORE LIKE YOUR CLIENT -- BECAUSE THAT'S WHAT SELLS.

A COMMITMENT TO GETTING IT EXACTLY AS YOU WANT IT.

A COPYWRITER & STRATEGIST INVESTED IN YOUR SUCCESS.

A TRUSTED THOUGHT PARTNER.

WHAT YOU CAN EXPECT WHEN YOU WORK WITH ME:

ONGOING EDUCATION

Courses & Masterminds:

Sam Woods, The AI Copywriting Workshops
Copy School, Master of AI Copy
Expert Up Club
Copy School (Copyhackers)
The Marketing Seminar (Seth Godin)
Legacy Mastermind
Scale Society
Email Stars
Course Launch Copy Kit
List Builder's Society
Copy Cure
Inbox Hero and Story Hero
Sell the Strategy Intensive
3 Word Rebellion Messaging Strategy
Offer Cure
Funnel Rx
In Practise
Copy Caboose
Expert Up Club
CEO Rising

This is Marketing, Seth Godin
You've Got 00:00:08 Seconds, Paul Hellman
All Marketers Tell Stories, Seth Godin
Marketing, A Love Story, Bernadette Jiwa
Ogilvy on Advertising, David Ogilvy
Creating Customer Evangelists, Jackie Huba & Ben McConnell
Fascinate, Sally Hogshead
Zig Ziglar's Secrets of Closing the Sale
Enchantment, Guy Kawasaki
Fanocracy, David Meerman Scott
Value as a Service, Rob Bernshteyn
How Customers Think, Gerald Zaltman
Built to Last, Jim Collins, Jerry I. Porras
Everybody Writes, Ann Handley
Bird By Bird, Ann Lamott
How To Write Copy That Sells, Ray Edwards
The Copywriter's Handbook, Robert Bly
In Practise, Seth Godin
HubSpot
Campaign Monitor
Forbes.com
Harvard Business Review
Copyhackers.com
Marketingprofs.com

Reference Materials:

Integrity | Honesty
Accountability | Boldness | Respect
Commitment | Exemplary Service

CORE VALUES

My mission is to bring passion, integrity and expertise to everything I do. I am committed to learning, growing and succeeding on behalf of my clients, myself, and society-at-large. I believe in the collective power to make change,
one customer at a time.

My motto? Go one step further.

REAd Posts

Browse the Blog!

WHERE TO NEXT?

SCHEDULE A CONSULT

I would love to hear about your business, your goals, and your copy needs. Let's schedule a 30-minute call to discover how I can support you.

LET'S TALK NEXT STEPS

LIKE MY STYLE?

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Do you understand what drives your clients' buying decisions? I'm a sales copywriter and comms strategist. My work is guided by research, data, creativity and a strategic plan driven by sales.