services
Your sales copy has the power to transform your business—it’s your 24/7 salesperson, building trust and driving conversions.
When you’re selling online, every word matters. Great copy bridges the gap between your product and your customers’ needs, showing them exactly why you’re the right choice.
The most effective copy doesn’t just showcase what you offer—it speaks your customers’ language and solves their problems.
That’s where I come in.
With over 20 years of experience in conversion copywriting, integrated communications strategy, and digital marketing, I craft copy that helps founders and CMOs like you:
- Build authentic connections with your audience
- Earn their trust
- Drive meaningful growth in sales
Because when your messaging is clear, persuasive, and customer-focused, it’s not just copy—it’s a competitive advantage.
1
Give me the details on your needs, "misses" and sales goals. Let’s see if we’re a fit.
2
Share what you have. Your customer research is a great starting point. I'll assess whether I have what I need to write the copy YOU need.
3
I'll analyze the data and Voice of Customer to pull out the critical info that moves the needle.
4
I dial it in and develop the draft.
5
You receive the copy, review it and provide detailed feedback.
6
With the final polished copy, we start testing
and optimizing.
Megan van groll, founder & principal, evoke & engage agency.
Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high (87% CVR/ CPL of just $1.21)
Megan van groll, founder & principal, evoke & engage. Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high.
Karen McCall, founder & principal, fRI.
Project: MONEYGRIT.COM
I’ve never worked with a copywriter who cared as much as Laura.
She not only helps us triple our sales goals, she gives me peace of mind. I don't fret about the marketing or spend hours on revisions, which allows me the opportunity to spend my energy envisioning my next steps.
Her work is so complimentary to my brand. I am confident in the way I’m presenting my business to the world.
The conversion rates are extremely high.
- Maria armstrong, former sales director, michael kors
I believe strongly in teamwork; this and her integrity stood out to me while working with Laura.
She immediately became part of the team, and as a result, exceeded my expectations. Her ability to listen and adapt strategy was an integral element in achieving sales targets.
Plus, the girl can write!
the girl can write!
COLETTE BARON-REID,
BEST-SELLING AUTHOR, FOUNDER OF 7-FIGURE BUSINESS
Laura dug into my vast content library so she could understand and embody our message in the copy. Laura has written countless sales pages, emails and landing pages, and our results have been stellar.
She’s a total pro and communicates daily with the team to ensure she delivers what we need and helps us reach our goals. She cares deeply about our work and has become a beloved part of the team.
WE LOVE HER!
Megan van groll, founder & principal, evoke & engage. Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high.
Karen McCall, founder & principal, fRI.
Project: MONEYGRIT.COM
I’ve never worked with a copywriter who cared as much as Laura.
She not only helps us triple our sales goals, she gives me peace of mind. I don't fret about the marketing or spend hours on revisions, which allows me the opportunity to spend my energy envisioning my next steps.
Her work is so complimentary to my brand. I am confident in the way I’m presenting my business to the world.
The conversion rates are extremely high.
- Maria armstrong, former sales director, michael kors
I believe strongly in teamwork; this and her integrity stood out to me while working with Laura.
She immediately became part of the team, and as a result, exceeded my expectations. Her ability to listen and adapt strategy was an integral element in achieving sales targets.
Plus, the girl can write!
the girl can write!
amy posner, veteran copywriter, coach & trainer with copyhackers
You're not only really good, you're SO f$%^ing smart.
#$*@#
Megan van groll, founder & principal, evoke & engage. Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high.
Karen McCall, founder & principal, fRI.
Project: MONEYGRIT.COM
I’ve never worked with a copywriter who cared as much as Laura.
She not only helps us triple our sales goals, she gives me peace of mind. I don't fret about the marketing or spend hours on revisions, which allows me the opportunity to spend my energy envisioning my next steps.
Her work is so complimentary to my brand. I am confident in the way I’m presenting my business to the world.
The conversion rates are extremely high.
- Maria armstrong, former sales director, michael kors
I believe strongly in teamwork; this and her integrity stood out to me while working with Laura.
She immediately became part of the team, and as a result, exceeded my expectations. Her ability to listen and adapt strategy was an integral element in achieving sales targets.
Plus, the girl can write!
the girl can write!
- John Glover, FRI
We had a successful day yesterday-- 25.5% open rate; 5.68% click-through rate, 60% conversion on the landing page. We could never have gotten here without the amazing dedicated work you are putting in. Thank you so much.
we've never seen these numbers
HADAR SHEMESH, ACCENT'S WAY
Laura gave me the freedom to focus on what mattered during my launch.
She wrote sales engaging emails that included stories that got a high click-through and higher conversion rate than we've had.
Laura ‘got’ me. Every time we spoke, her research came through and I trusted her more and more for copy in my business.
She understood everything I wanted to say and found the right way to write it. With her help, we exceeded our launch goals!
OUR BIGGEST LAUNCH TO DATE
Megan van groll, founder & principal, evoke & engage. Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high.
Karen McCall, founder & principal, fRI.
Project: MONEYGRIT.COM
I’ve never worked with a copywriter who cared as much as Laura.
She not only helps us triple our sales goals, she gives me peace of mind. I don't fret about the marketing or spend hours on revisions, which allows me the opportunity to spend my energy envisioning my next steps.
Her work is so complimentary to my brand. I am confident in the way I’m presenting my business to the world.
The conversion rates are extremely high.
- Maria armstrong, former sales director, michael kors
I believe strongly in teamwork; this and her integrity stood out to me while working with Laura.
She immediately became part of the team, and as a result, exceeded my expectations. Her ability to listen and adapt strategy was an integral element in achieving sales targets.
Plus, the girl can write!
the girl can write!
- John Glover, FRI
We had a successful day yesterday-- 25.5% open rate; 5.68% click-through rate, 60% conversion on the landing page. We could never have gotten here without the amazing dedicated work you are putting in. Thank you so much.
we've never seen these numbers
licia morelli, founder morelli writers agency
As a copywriter, Laura never sacrifices sales over personality and always seems to nail our clients' voice as she goes.
Not only does she deliver copy that converts like gangbusters but she's a DREAM to work with and knows how to create a 5-star customer service experience... which we all know is hard to get these days.
dream to work with
Megan van groll, founder & principal, evoke & engage. Project: gosunny.org
Laura nailed the consumer-level articulation of each value proposition.
She put it all into the reader's words and made them feel like we were speaking to them individually. The copy felt very conversational yet persuasive in a way that does not necessarily come naturally to all copywriters, even those with an editorial or consumer focus.
The conversion rates are extremely high.
Karen McCall, founder & principal, fRI.
Project: MONEYGRIT.COM
I’ve never worked with a copywriter who cared as much as Laura.
She not only helps us triple our sales goals, she gives me peace of mind. I don't fret about the marketing or spend hours on revisions, which allows me the opportunity to spend my energy envisioning my next steps.
Her work is so complimentary to my brand. I am confident in the way I’m presenting my business to the world.
The conversion rates are extremely high.
- Maria armstrong, former sales director, michael kors
I believe strongly in teamwork; this and her integrity stood out to me while working with Laura.
She immediately became part of the team, and as a result, exceeded my expectations. Her ability to listen and adapt strategy was an integral element in achieving sales targets.
Plus, the girl can write!
the girl can write!
- John Glover, FRI
We had a successful day yesterday-- 25.5% open rate; 5.68% click-through rate, 60% conversion on the landing page. We could never have gotten here without the amazing dedicated work you are putting in. Thank you so much.
we've never seen these numbers
COLETTE BARON-REID
moneygrit.
HADAR SHEMESH
lola & earl
pathways 2 parenthood
DANIELLE MACKINNON
parenting for the future
Dr. CLEOPATRA KAMPERVEEN
ROSEMIN MADHAVJI
CHELA DAVISON
OPEKA FIT
FEESBY & BLEEKS
National Institute of transfer students
MORELLI WRITERS AGENCY
RICHELLE FREDSON
DR. MARIE-HELENE PELLETIER
ALLISON DAVIS
SKY HORSE ACADEMY
COVET & MANE
GINA GOMEZ
Heidi Brockmyre
catherine duncan
green ivy education
CARRIE MONTGOMERY
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