THE WORK
Sunny App
We helped Grounded Clothing build a bold new brand identity, creating a modern logo, cohesive color palette, and conducting a custom photoshoot. The result was a distinct, stylish look with on-brand visuals that elevated their presence in the fashion market.
- Brand identity: logo, color palette
- Custom brand guidelines
- On-brand photos for web and social
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McDonald's
We partnered with McDonald’s to manage their social media presence, creating engaging content, responding to customer interactions, and optimizing posts for maximum reach. Our efforts helped boost their online engagement and maintain a consistent brand voice across platforms.
- Custom social media content strategy
- Daily content creation and scheduling
- Audience engagement and interaction management
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Relentless
Fitness
We built a dynamic, user-friendly website for Relentless Fitness, featuring responsive design, easy navigation, and seamless integration with booking and payment systems to enhance their online presence and attract new clients.
- Custom website design and development
- Responsive layouts for all devices
- Integration with booking and payment systems
- Optimized site for SEO and user experience
- Ongoing maintenance and updates
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• Achieved a conversion rate up to 65%, with top-performing prototypes consistently above 40–50% (industry average for digital lead gen is 2–10%)
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
• Delivered cost per lead as low as $2.32, maximizing budget efficiency and lead quality
• Click-through rates peaked at 1.90%, signaling strong ad engagement and relevance
• Targeted creative and copywriting drove strongest conversion among women ages 22–54, demonstrating the value of tailored messaging
The RESULTS
We partnered with Sunny (gosunny.org) to test five value propositions and copy across landing pages and paid ads. The goal was to identify the controls and drive sign-ups for the forthcoming app.
Project Overview
Value Prop Testing
Paid Ads
Landing Pages
sunny app
Break through the noise
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