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When marketing your business, one of the most critical questions to answer is: What story are your customers telling themselves? Every person who visits your website or interacts with your brand brings their unique background, goals, and challenges. Despite these differences, some common customer stories and shared motivations drive them to seek out your products […]
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Hi, I'm a former luxury goods PR Director turned copywriter and digital marketer. Here I share my expertise about what's working and what's not in the world of copywriting, business and digital marketing. Plus, you'll discover actionable tactics and strategies you can put into place in your own business.
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I've worked with entrepreneurs and corporate brands to sell their offers and communicate their value for over 15 years.
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You're in the right place if you're looking for a seasoned copywriter to help you sell more, with proven copywriting frameworks and a passion for customer research.
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Former luxury goods pr director, coffee-obsessed, lover of the longread
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